Running an eCommerce business is never a simple task. Intense competition in the market and changing trends mean that development and rapid sales growth are not always easily achievable. As an entrepreneur, you know how difficult it is to get your first customers and how sometimes it is even harder to keep them.
Increasing sales in your eCommerce business should always be your primary goal. Because, as in any business those who do not grow, sooner or later, will be wiped out by competitors. In short: if you do not grow, you disappear.
There are many ways to increase your sales, however, some of them are complicated and pricey tasks. Here, we will say about those that will bring quick and expected results without a deep revolution in your business and with an affordable budget.
Running an eCommerce business is never a simple task. Intense competition in the market and changing trends mean that development and rapid sales growth are not always easily achievable. As an entrepreneur, you know how difficult it is to get your first customers and how sometimes it is even harder to keep them.
Increasing sales in your eCommerce business should always be your primary goal. Because, as in any business those who do not grow, sooner or later, will be wiped out by competitors. In short: if you do not grow, you disappear.
There are many ways to increase your sales, however, some of them are complicated and pricey tasks. Here, we will say about those that will bring quick and expected results without a deep revolution in your business and with an affordable budget.
Let’s start:
1. Take care of existing customers.
When we talk about increasing sales, we most often focus on acquiring new customers. This, of course, is very important, but we often forget how much money we can get from customers who have already bought something in our online store.
A customer who already bought from you is doubly valuable. Such a person is not only interested in the goods you offer but also trusts your store. The probability that he or she will buy something again is much greater than that of a random person who comes from an advertisement or search engine. However, very often sellers forget about that.
You can change it. There are many tools that allow you to build attachment and loyalty in your online store. Never miss an opportunity to send a newsletter with new products or promotions to your customers. You can also use discount codes and send them to the customers to remind them about shopping in your store.
All these activities together will surely make your customers more and more willing to return to your online store
2. Be available and improve your customer service.
Even the best businesses fail because of poor customer service. Don’t forget this rule
Always try to provide the best possible customer service. Take care of fast and hassle-free shipments and returns.
Be always available to your clients: use contact forms, chats, and other forms of contact with them. Sell actively. Where it is hard due to a large number of inquiries, use automatic systems such as chatbots, and call center services and provide as much text information as possible in your online store.
Do not let your clients feel that they are bad or carelessly served. The standard of service has an enormous impact on the volume of sales because customers are more likely to return and buy where they feel welcomed.
3. Make promotions.
Do not forget that promotions are a great way to attract new customers, as well as to persuade existing customers to buy again.
Try to organize promotions often, combine products into packages, organizing sales and promotional campaigns related to special occasions.
Remember that in the United States, a huge amount of retail sales happen at the end of the year. From Thanksgiving and Halloween to the beginning of the new year, and especially on Brack Friday and Cyber Monday, it is a long long shopping season.
Don’t lose these great opportunities for organizing your own promotions. Customers buy much more during this season and also they expect the shops to offer special promotions and bargains. Inform about your promotions via newsletter, advertisements, and social media.
4. Run contests with prizes.
In addition to promoting, you should also consider organizing giveaways.
Contests, giveaways, and sweepstakes are a great way to offer something for free and at the same time make a buzz around your business. There are many ideas for rewards, like gift cards and cash, but the best prizes will be simply the products you sell in your store.
People love to win something for free, so with the giveaways, you can quickly and easily attract new clients and increase your visibility on social media. Just remember to use the proper tools so that organizing the competition is simple and does not take too much time. With a giveaway app like Socialman, the whole process will be much easier than you think!
5. Use affiliate programs.
Last but not least, check out the affiliate program options for your brand.
Affiliate programs are automatic electronic systems in which other companies generate traffic (and sales) to your online store and you pay a small commission for it.
There are a lot of affiliate programs on the market. Their common feature is relatively quick implementation. They most often made sure that the implementation of appropriate functions in your store was fast, so launching such a program is not a time-consuming process.
Most importantly, in the affiliate program, you pay for the actual sale from a given source. It is much better than in paid advertisement where you actually pay for traffic, not for conversion.
As you can see, there are many ways to increase your sales quickly without dramatically changing your eCommerce business and without spending a fortune.
The most important thing is to use the already existing potential that lies in your brand. Go ahead!