If you run a website for your company or business, you already understand that you need to generate traffic. A beautiful website without healthy traffic could render your content useless.
Search Engine Optimization (SEO) may be enough to grow your website, but this is only sometimes the case. You also can explore several other ways to gain traffic to your website. Without good traffic, Google bots will have difficulty recognizing your website and increasing its visibility, meaning you may not yield the desired results.
One trusted and effective way to generate traffic to your website is through Pay-Per-Click (PPC) advertising. Using PPC can help you receive additional visits and rank better on Google. “PPC is a dependable strategy to reach potential clients in addition to other digital marketing tactics,” says David Brenton, president of BluShark Digital.
What is PPC?
PPC is an internet marketing strategy where you pay for ad placement in a search engine like Google. In PPC, you pay a fee to the search engine each time your business ads are clicked. With this marketing, you are paying to bring visitors to your site.
With PPC, you choose keywords for your ad campaign. Then, when people search with those keywords, your website is listed as an ad on the search engine’s results page. With the PPC strategy, you only pay for the ads when a visitor clicks on them.
How to Use PPC Effectively
To spend your money correctly, you should understand how PPC works and how to use keywords correctly.
The keywords you choose have to be relevant to your intended audience to reach them. If you use irrelevant keywords, visitors will leave immediately after clicking. In addition, a high bounce rate will cause the Google algorithm to lower your ad’s ranking.
PPC advertising is competitive because many website users sometimes target the same keywords. As a result, the keywords are sold to the highest bidder. Therefore, when choosing keywords, set a maximum bid for how much you can pay per click.
How Much Will You Need For a PPC Campaign?
PPC is budget-friendly, but as mentioned earlier, it is competitive. Therefore, the price you will pay depends on the competition for the keywords. Typically, you will pay more for a popular keyword than a less popular one.
Popular keywords have high search volume even though they require a high cost-per-click. However, you must know if investing in such keywords will be profitable. How much you should spend on PPC depends on your sales goals and how much traffic you are looking for.
You can calculate how much traffic will cost through Google Ads Keywords Planner. You can use the tool to search for targeted keywords. It will show you the average cost per click for the terms.
Digital Marketing Agency: An Easier Alternative
Professional assistance is typically the best solution for marketing and advertising practices, and a digital marketing agency can provide different marketing services for businesses needing expertise. An agency comprises marketing components like SEO, lead generation, website design, PPC, and more.
Contacting a digital marketing agency will provide a better understanding of PPC. Following an organized PPC plan can also help estimate your advertising costs more precisely, creating better, budget-friendly marketing practices.
