Category: Digital Marketing

The amount lot of value that can be realized in developing economies is comparable to that of advanced economies

Overall, over the next ten years, more IoT value is likely to be created in advanced economies because of the higher value associated with each deployment. However, the potential number of IoT uses...

Barter and Functions of Money

If an economy did not use money, what would it look like? Without money, the buyers would exchange goods with the sellers by exchanging one good for another good, which we call...

The United States Banking System

The United States banking system differs from other industrialized countries. For instance, the United States has more banks per capita, and the banks possess fewer assets because the U.S. government imposed strict...

Money and the Financial System

This chapter introduces the financial system. Students will learn the purpose of financial markets and its relationship to financial institutions. Financial institutions connect the savers to the borrowers through financial intermediation. At the...

Where is the value potential of the Internet of Things?

The Internet of Things has the potential to fundamentally shift the way we interact with our surroundings. The ability to monitor and manage objects in the physical world electronically makes it possible...

THE INTERNET OF THINGS: MAPPING THE VALUE BEYOND THE HYPE

By blending physical and digital realms, the Internet of Things (IoT) vastly expands the reach of information technology. The myriad possibilities that arise from the ability to monitor and control things in...

The Interface between Gizmo and Psychological Subliminally

ble to induce subliminality without gizmos but it is not possible to have gizmo subliminality without psychological subliminality. When P ¨otzl (1917) or Fisher (1954, 1956, 1988) flashed their stimuli and subsequently...

Defining the Internet of Things

We define the Internet of Things as sensors and actuators connected by networks to computing systems. These systems can monitor or manage the health and actions of connected objects and machines. Connected...
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