Value Modeling

The four key components of Strategy Analysis are principles, practices, techniques, and skills. They play an essential role in identifying and validating the organization’s strategic needs, defining suitable solution approach(es) and solution(s), and planning, monitoring, and engaging stakeholders to achieve the organization’s strategic objectives. Techniques describe a step-by-step approach to conducting Strategic Analysis activities. want to learn cbap training course then go with adaptiveus

How to analyze the potential impacts of strategic decisions and inform decision-makers on the best course of action? Here is a Strategy Analysis technique to achieve that. This blog will look at a technique called Value Modeling with examples.

History of Value Modeling as a strategy analysis technique 

Value modeling is a strategy analysis technique that has been around since the late 1980s. It was developed by a team at the University of Michigan led by Professor Robert D. Austin. Austin and his team developed the concept of business value modeling to provide a structured approach for understanding and evaluating the financial implications of strategic decisions.

Value modeling has since become a popular analytical tool for organizations in a variety of industries. It is used to analyze the potential impacts of strategic decisions, identify areas of improvement, and inform decision-makers on the best course of action. Download business analyst interview questions pdf from adaptiveus for Free

Value modeling is often used in conjunction with other analytical tools, such as portfolio analysis and scenario planning. It is a powerful tool for understanding the financial implications of strategic decisions and can inform decision-makers on the best course of action.


Focus solution development on value delivery by tracing decisions to the value perspective of the stakeholder.


Value Modeling models value creation for stakeholders who use the solution. Value Modeling is also referred to as Customer Value Model. Customer value = Benefits – Cost.

Benefits can be real (solves a problem or completes a job) or perceived (increases status, reputation, and likability). Costs include direct costs, such as price and risk, and opportunity costs, such as time and travel.

Steps to create a value model include:

  • Identify all the stakeholders for the solution – These stakeholders can be grouped into three areas: Internal and external customers, the Delivery team participating in the initiative, and Sponsor or owner providing funding.
  • Identify the needs of each stakeholder group and what will provide value to each.
  • Identify the process to satisfy those needs.

Value models use qualitative and quantitative research to provide structure and guidance in defining and implementing a project or initiative.

Aspects to consider:

Customer – The intended customer is included in the model

Desired Outcome or Objective – The value to be achieved by the customer

Examples of value models are detailed below:

  • Value Proposition Canvas,
  • Value Model.

Value Proposition Canvas: Highlights the features within a product that align with the needs of the customer.


Value Model: Includes elements that enhance value and those which diminish the value.

Usage Considerations

Structures decision-making based on value created for stakeholders.

Advantages of Value Modeling as a strategy analysis technique 

  1. Provides a visual representation of the system: Value Modeling helps visualize the system from a customer’s perspective. This helps teams analyze the value that the system provides and identify potential opportunities for improvement.
  2. Improves customer experience: By understanding the customer’s needs and expectations, Value Modeling can help organizations develop a better user experience and improve customer satisfaction.
  3. Helps to prioritize resources: By identifying the value of different features and components of the system, Value Modeling can help teams prioritize resources and focus their efforts on the most important aspects.
  4. Identifies problems: By providing a visual representation of the system, Value Modeling can help teams identify potential problems and areas for improvement.
  5. Improves decision-making: By clearly illustrating the customer’s value, Value Modeling can help teams make better decisions about the system’s design and implementation.

Weaknesses of Value Modeling as a strategy analysis technique 

  1. Value modeling requires a large amount of data to be collected, which can be difficult and time-consuming to obtain.
  2. It can be difficult to accurately and objectively measure the value of a company or product.
  3. It can be difficult to accurately model the future value of a company or product.
  4. Value modeling does not always take into account the potential for changes in the market or industry that can impact the future value of a company or product.
  5. It is difficult to accurately reflect the impact of external factors such as competition, consumer preferences, and economic conditions when using value modeling. 6. Value modeling can be costly and require significant resources to implement.

Relationship of Value Modeling with other strategy analysis techniques 

Value Modeling is closely related to other strategy analysis techniques, such as Porter’s Five Forces, SWOT Analysis, and the Balanced Scorecard. Value Modeling helps to identify and quantify the value created by a particular strategic action and to assess the impact of the action on the organization’s overall performance. It can be used to analyze the impact of a proposed strategy on the organization and to identify the necessary steps to realize the strategy’s objectives.

Value Modeling can also be used to compare the performance of different strategies and to help organizations make informed decisions about which strategies to pursue. It can also help organizations identify opportunities for improvement and develop strategies to capitalize on them. Finally, Value Modeling can be used to assess the risks associated with a strategy and to develop strategies to mitigate them.

Future of Value Modeling as a strategy analysis technique 

Value Modeling is expected to remain a popular strategy analysis technique in the future. It will continue to be used as a way to help organizations make decisions about how to allocate resources and develop strategies that will create long-term value for their customers and stakeholders. The technique will also remain relevant in the changing business environment, as it can be used to evaluate the financial and non-financial impacts of various strategies. As organizations become increasingly data-driven, Value Modeling will become even more important, as it can help organizations to make decisions based on data rather than intuition or guesswork.

About Adaptive US

This blog is written by Adaptive US. It is among the world’s Most Trusted IIBA Certifications training organizations. We have helped 1500+ students complete IIBA certifications. We are one of the leading IIBA certifications training providers in the last 3 years in a row, 2020, 2021, and 2022. Adaptive US provides success-guaranteed CBAP, CCBA, ECBA, BA Bootcamp, AAC, CBDA, CCA, CPOA online, virtual and on-premise training, question banks, study guides, simulators, flashcards, audio-books, digital learning packs and many more across the globe.

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