User experience: learn about Core Web Vitals

A quick, easy and practical guide to understanding one of the main digital tools

Do you usually create content for the internet or consume some content from digital influencers? If so, you might wonder how some people have high numbers of views and shares. There is no secret to the success of this type of content: they went through a type of analysis to optimize websites. You can also do this if you create content for the internet or want to get started.

However, digital optimization is not just for content like videos and photos, which are most materials created by digital influencers. Optimization also works for pages and blogs, so, if you have a page or profile for your business, it is possible to request an analysis for optimization with professionals who are specialized in SEO.

SEO is a set of techniques and tools for better performance of digital content. In this article, we will discuss more about one of the main tools used by professionals in this area: Core Web Vitals. Then, if you want to understand more about how to perform well on your space on the internet and also how these optimization techniques are important to highlight pages and blogs, come with us.

What is Core WebVitals?

Core Web Vitals is a type of metric created by Google to analyze and measure the number of visits and interactions on a page, blog or digital content. Google has 3 metrics that make up Core Web Vitals; they are: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). With different functions, they are part of the same tool.

What is Largest Contentful Paint (LCP)?

This metric is focused on users, so know that you are a constant analyzed by the LCP. If you produce content, then you need to understand the importance of a metric focused on your audience. The LCP measures loading speed, basically it understands how long it took for a text, video, photo or any other digital material to fully load.

The longer the loading time, the greater the chances of losing audience, so, if you don’t have many hits on your page or blog, maybe it’s because it requires a waiting time from the user who normally gives up and accesses something else. In addition to losing access, your content is not shared; it is important to facilitate public access to your material. On the internet, people are not used to waiting: the concept of the internet is to be fast.

What is First Input Delay (FID)?

Let’s assume that the problem with your website or blog is the delay in loading the content, the FID will understand what the person who accessed your page is going to do first. So, if the user has opened a site that is taking a long time to load, what will their first reaction be? Reload the page? Close the page and open it again? Give up and open another page or website? This metric will analyze the behavior of those who are trying to access your content.

If you opened a website that took longer than usual to load, what was your reaction? This has probably been analyzed and turned into a metric report. It’s a way to understand exactly the response of the person on the other side of the screen. Thus, it is possible to correct errors and improve future results.

What is Cumulative Layout Shift (CLS)?

Are you planning to change your page layout, but unsure how people will welcome the change? CLS is a metric that looks at how people react to visual changes. Yes, it exists and it is also important for the performance of your website, because, if you make too radical changes, it can cause awkwardness and alienate your audience. This metric can guide you to make small, less noticeable changes so you don’t exclude your audience. Have you ever stopped consuming digital content, visiting a blog or website because of the layout change?

Now that you understand more about Core Web Vitals and how important it is for analyzing users and the performance of your digital content, you can look for an SEO team to put the metrics into practice and generate bi-weekly or semi-annual reports to understand how your performance is on the internet.

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