A top-notch law firm website will meet your firm’s demands as a versatile tool. Among one of your best sources of fresh leads and phone calls, automated appointment scheduling, online bill payment options for customers, and automated review and testimonial collection is a quality website designed by a law firm web design company.
Even if your website can do any of these objectives, not every law firm website will support or assist in achieving the same goals. Instead, it serves as an internet brochure or business card for certain attorneys while serving as the most effective marketing tool for others. In this article are some of the requirements to help you grow websites to position them for prosperity.
1. Make Your Speciality Apparent
It’s essential to be transparent to your site visitors about what you do and who you serve, as many lawyers have learned through time (or through their internet marketers). A potential client might have found your law firm’s website by conducting an online search or being directed to your legal firm.
So keep in mind that when someone visits the best law firm websites, their main concern is whether or not your law practice can assist them. You want to assist them in getting a prompt response to that query. If not, you run the danger of your potential clients visiting another lawyer’s website since your website failed to convince them that you were the best candidate for the position.
Put a large header in the center of your site’s homepage. This header should address your potential clients and use language relevant to their legal situation and present difficulties. In this header, you can include both your field of practice and the region you serve. Furthermore, if you’re designing your own law firm logos, you don’t need to be very clever with your concept.
2. Use An Intuitive And Thorough Layout
A crucial first step in creating the best law firm websites is to assess your page’s navigation and overall design. Put yourself in the position of the potential client and picture yourself visiting your homepage in search of legal counsel without any prior understanding of your company or its website. Better yet, have someone visit your website for the first time next to you while you observe how they move around it naturally. Then, ask them to give you feedback on what they found natural and intuitive and what they felt was awkward or clumsy.
Your website’s main menu must be user-friendly, have your law firm logos, and have links to all key pages. It’s amazing how several law firm websites omit important pages from their navigation, forcing users to stutter through the proper path of on-page links to find useful information. In general, if a page isn’t in your site’s menu, you might as well just eliminate it since it won’t significantly contribute to the browsing experience on your website.
3. Utilize Expert Photography And Stay Away From Stock Images
Every lawyer’s website design needs expert images and other marketing materials. But the usage of generic stock pictures is a problem that occasionally appears on law firm websites.
High-quality images are necessary, but they shouldn’t just be generic stock images you can get on any other website. You want potential clients to feel that your law company is run by real individuals who care a lot about them and are committed to helping them. Unfortunately, stock images frequently appear too commercial and spammy for this.
Try using professionally captured lifestyle images from the lawyers’ personal lives instead of generic stock photos. Photos of their loved ones, homes, pets, or travels are suitable. Any decent lawyer website design will benefit from including relatable, comforting photographs as long as they are tasteful, appealing, and photographed by a professional.
4. Use Call to Action
Utilizing calls-to-action, often known as CTAs, is one method of improving content for site visitors. A call to action or CTA is a request made to a website visitor to perform a specific action, such as joining an email list or scheduling a consultation.
CTAs are crucial as a sales strategy and guide prospects toward the info or services they require. Potential customers will be left to scrounge through a website that leads nowhere if you’re reluctant to make a sale. Calls to action assist potential clients in achieving their goals.
However, you need your CTAs to assist customers rather than perplex them. When there are too many of them, visitors may become overwhelmed and leave the website instead of searching through the content to get what they’re looking for. Instead, emphasize your calls-to-action on what the company wants potential clients to do, like scheduling a telephone consultation or obtaining a free ebook.
The task of creating a website for your legal company may seem overwhelming. Thankfully, you may employ a law firm web design company like Grow Law Firm that specializes in building premium law firm websites in a transparent, cost-driven manner.