If you’re a food business entrepreneur, you know the importance of creating a great product that customers connect to. You also know that the key to that connection is often branding and packaging. Even if you’ve created to best snack in the world, customers might never discover it if you don’t package it effectively. This prompts the question — how do you package snacks creatively, in a way that customers will notice?
There are plenty of options to choose from, including custom printed mylar bags that offer features such as child-resistant seals, QR code printing, and sustainable materials. Mylar itself is a great option for packaging because it is highly odor-resistant and offers incredible protection against moisture, light, and insects. This can provide a substantially improved shelf life for snack products and ensure that the integrity of your product is protected from many of the most common threats.
Snack Packaging Trends 2022
What are the top snack packaging trends emerging in 2022? There are plenty of trends that are poised to become big, but one of the most important is the increased emphasis on creative packaging designs. As more new snack products flood the market, it’s imperative to differentiate yours from competitors. How can you accomplish this? With beautiful, attractive, and engaging packaging designs, of course. Shoppers want to see designs that are colorful, vibrant, and unique!
Another important aspect of snacks packaging is a newfound emphasis on special features such as QR codes and child-resistant seals. Customers don’t just want a package to keep their food fresh. They want a package that’s engaging and responsive to their needs. The right features can reel in a new customer and attract attention to your brand, so it’s important to invest in more than just flashy graphics and pretty pictures. Interactive packaging is likely to be one of the biggest trends of 2022.
Designing Creative Packaging
Customers are looking for engaging new features on their packaging, but the fact remains that creative imagery is still the most important tool at a brand’s disposal for attracting new clientele. If you want to get your product’s child proof packaging into the hands of consumers, you need to have an effective branding strategy that’s built on strong visual elements. Customers will be drawn to designs that are unique, bright, and informative. In addition to visual appeal, customers need to know what they’re buying — is it gluten-free? Vegan? Vegetarian? How many calories or grams of fat are contained in each serving?
These are important considerations when you’re designing the packaging for your snack, and another important element is the material you choose for the packaging. Some kinds of plastic and nylon materials may not be ideal for printing hi-res, colorful graphics. Materials such as post-consumer resin (PCR) or mylar, however, are often perfect for this purpose. Mylar, in particular, is a great option for printing graphics because it can stretch with heat and it is resistant to abrasion. This results in a clear graphic that customers will love.