Do you want your law firm the go-to for people who are looking for criminal defense attorneys? If so, you must invest in search engine optimization (SEO) services. As people who use search engines expect convenient access to data, SEO lets your practice meet clients. Nifty Marketing can help you implement SEO strategies for criminal law practice.
SEO is an ongoing process to improve the online presence or visibility of your law firm through content-related, linking, and technical activities. It lets you secure new clients through organic search results. Through regular SEO efforts, your firm can be positioned as an authoritative legal destination and resource for referrals when prospects search for your type of legal services online. To achieve high rankings on search engines and maximize the online visibility of your firm, below are components that should be in place:
Optimized Website
The website of your law firm introduces your legal practice to those who visit it. It conveys expertise through content and legal information round-the-clock. With an optimized website, you tell search engines that your legal practice has authority within placed related keywords. Website optimization considers factors such as mobile friendliness, related content, user experience, local SEO, analytics and tracking, and security.
On-Page SEO
This refers to web page and content optimization to make sure that search engines can understand the context of a page and index it properly. For criminal law firms, on-page optimization can help improve the rankings for keyword queries specific to criminal law practice. On-page SEO tactics include using title tags, meta descriptions, headings and subheadings, content optimization, image optimization, URL structure, internal linking, and schema markup.
Link Building
Inbound or outbound links are hyperlinks that point to your website from other external websites. They communicate dependability and popularity for search algorithms. The sources must relate to your practice through reputable third-party sites such as industry publications and legal directories. Effective legal link-building techniques you can use include guest posting, securing legal directory listings, social sharing, and hosting outreach events.
Local SEO
This optimizes the visibility of your law firm on local search results. This way, clients who live near your office location can find your business online. It prioritizes geographical keywords that reflect your service area. It includes phrases that signify a local intent. SEO-focused keywords include location-based service keywords such as criminal defense lawyer, geographical modifiers like a city, and near me phrases. Thus, you must utilize “a criminal defense lawyer near me” or “criminal defense attorneys in New York.”
