Product Strategy can be defined as the process which guides the development of a product or service. It is used to communicate how the organization plans to create value for customers and ways that are aligned with overall business strategy.
The Product Manager Role. Product Management can be described as “a unique organizational role dedicated to managing the entire lifecycle of products.” This role has grown in importance over time, especially in today’s information age where organizations are faced with increasing complexities due to dynamic external environments.
What Is The ROI Of Having A PM On Your Team?
Having a product manager on your team can have multiple benefits not just for you but also for your company.
How To Create A PMF Role For Yourself.. So, you see all these jobs being advertised online labeled with “Product Manager”, but you don’t really know what they’re looking for. I mean, does it mean that anyone with an interest in product management can ‘bargain’ for this title? Or is it really something that is hard to obtain? This post profiles the second type of “Product Manager” job postings.
Why Product Managers Need To Stop Saying… We all have good intentions when we say things like ‘We want to be Agile’. But sometimes putting those words down on paper without actually thinking them through has ramifications far beyond our expectations. Here are some common statements which Product Managers should think twice before using ..
Three Ways Product Designers Can Avoid Being Siloed Every product designer wants to see their work getting used and appreciated by users. While some may think that will happen automatically, the truth is you need to go out of your way to get your product design in front of people..
Designing Mobile Forms For The Enterprise You might have had a form on your website or perhaps sent out an email with a few questions. But when was the last time you had more than two fields? When was the last time all of those fields were related? What if we wanted to add validation into that field set? Do we really know what the user will enter into each field? What about accessibility … how can we be sure these forms will work for folks who are using screen readers and other assistive devices? ..
What Goes Into A Typical PM Job Description?
What is a Product Manager? It’s a question that I’ve been asked more times than I can count. In my experience, most people have a fairly vague idea of the job’s responsibilities and when they ask me what they should include when writing a PM job description – it starts to get really complicated.
The Importance Of Product Strategy are:
- Good Product Managers are almost always good strategy experts.
- Growing that expertise is a huge differentiator for you as a product leader and PM.
- Learning to present your strategy clearly and persuasively will give you the tools to rally your team around big ideas and inspire them to execute on them flawlessly .
The Role Of The Development Team In A Scrum Environment scrum teams work well in an environment where there is trust between the team members, the managers/customers, and a clear set of expectations about roles and responsibilities .
Importance Of Product Strategy is:
- it provides a stable and consistent direction for the development team to take.
- it shows a clear set of objectives in which everyone can rally behind.
- It gives you the opportunity to lead your whole team by showing them where you want to go, and encouraging them to use their expertise to help get there .
- In this way, strategy is more than just product road-mapping & feature prioritization – It’s an essential component of being a great product leader! .
- It continually informs you of where you are & what to do next.
- And because strategy is not etched in stone , it’s flexible enough to guide your team through inevitable changes and challenges .
As product manager, it’s your responsibility to clearly articulate the strategic direction for your product, as well as provide a vision that will motivate and inspire everyone on your team — from developers and engineers all the way up to senior managers . So how can we create a cohesive understanding of our strategy within both technical and non-technical teams? One important way is by making sure everyone on your product development team understands the overall goals of your product.
Product Strategy is thus required for success. Strategy influences many decisions at different levels within the product team , including development, design, marketing and business. For example, your strategy will influence what features are built first or last — whether they are eliminated entirely — how new releases are prioritized against existing releases — etc. . Product strategies are essentially small statements that have big implications on all types of activities within an organization . Some examples of common product strategies include: customer centricity, differentiation from competitors, increasing market share or profitability — you get the idea .
It’s important to keep in mind that a strategy is not a goal nor is it meant to be overly specific. Instead, a product strategy includes the company’s top level goals and aligns them with your products future direction and vision — basically, it’s your product vision statement. Worth noting – your product strategy does not indicate how you will achieve the desired results . For example, “increasing market share” is a strategic direction that could be achieved by different tactics such as cost cutting, price reductions , increased R&D efforts, etc.
