For beginners, learning search engine optimization (SEO) may sound confusing. You may not know where to start, what things you need to know first, or what tools you need.
Well, you don’t need to worry. In this digital era, there are so many sources and ways to learn this modern science.
If you are interested in starting to understand Free SEO Tutorials For Beginners, here I will try to explain some important basics that need to be understood as a beginner. Therefore, let’s read this article and note down the important points.
What is SEO?
SEO is a way to increase traffic or website visits through search engines. Generally, by creating SEO-compliant content, website pages can be more visible in relevant organic search results.
Currently, SEO is in great demand because it is one of the cheapest digital marketing methods. The reason is, that most of the traffic comes from organic search results, namely through SEO.
Paid advertisements or ads do not increase traffic as much as organic ones. Unless, if we pay for expensive advertising. Therefore, learning SEO can be said to be quite important for beginners in the world of digital marketing.
According to Cognitive SEO, investing in SEO is a good investment for the future of a business. SEO is an effective strategy, where it can generate 15 times more clicks than paid advertising. Bright Edge also stated that more than 40% of business profits can be obtained from organic traffic. Without SEO, the website will be difficult to be visible to users.
Well, therefore, SEO is a good investment for companies and businesses. Any company and business will need SEO to increase traffic, brand awareness, and others. Because searches on Google are very targeted compared to promotions on social media.
SEO Learning Tips for Beginners
Beginners in the field of SEO need to learn to master the ability to find relevant keywords. This is important to connect content seekers with the content owned by the site. In addition, it is also important to create a good and neat URL structure, know how to create a good sitemap and organize content categories in an orderly manner.
Don’t forget to also learn about breadcrumbs, because even though it looks minor, it is very important for SEO. Writing neat content with appropriate headings also has a big impact on SEO. Understanding alt text for photos should not be forgotten.
Well, what is also very important, we must understand Google’s algorithm which is constantly changing. That way, we can use the algorithm to increase the ranking of the website that we develop using SEO strategies. Indeed, several other technical aspects affect the effectiveness of our SEO efforts, such as front-end and back-end engineering. However, other aspects must still be maximized as well as possible.
SEO tools that beginners need to master
Many tools for learning SEO can be used by beginners. However, most of them are not free. Usually, the tools that you can use for SEO are:
- Google Analytics
- Google Search Console
- Ahrefs
- Keyword Planner
- Keywordtool.io
- Moz
Common Beginner Mistakes in SEO
A mistake that is often made by beginners who are just learning SEO is not understanding how search engines work. This starts from crawling until the site can appear in search results.
In addition, keyword stuffing or repeating too many keywords in one content is also a common mistake. Instead of increasing ranking, this will cause the site to be penalized by Google.
