How to Improve E-commerce Bounce Rate

E-commerce development isn’t as easy as it seems at first. There are many aspects you need to keep an eye on and manage accordingly. One of the most crucial factors for your success is a low bounce rate.

But what is the bounce rate? It’s the percentage of visitors who leave your website without interaction after viewing a single page. 

Bounce rate includes:

  • Users who leave without taking further action after visiting your homepage
  • Users who land on your product page but leave without any interaction 
  • Users who land on the contact information page and leave after finding it

The average E-commerce bounce rate wavers between 20-45%. Meanwhile, bounce rates lower than 20% are pretty hard to achieve. Here are the best ways you can improve your E-commerce bounce rate.

Tips to Reduce Your E-commerce Bounce Rate

1. Have Fast Page-Load Speeding Time

People hate waiting; that’s why slow-loading pages can ruin your business in many ways. Firstly, you have very low chances of having good rankings in search engines with a slow website. And even if you don’t get penalized by Google for slow-loading speed, you may gain a very high bounce rate caused by impatient users.  

Testing the speed of your website is crucial. If it takes more than three seconds for your page to load, you may lose many potential clients. 

2. Display Your Best Deals First

One of the best practices to lower your bounce rate and get more revenue is creating a sense of urgency. It can seal the deal real quick if you show how easy it is to lose this great deal. You need to demonstrate your best-performing deals, amplify your business workflow, and limited offers upfront. They catch the user’s eyes and help them to make a decision.

Try also to use limited-time discounts to appeal to a greater audience.

3. Make Sure Your Website Looks Professional and Trustworthy

The internet is enormous. You can find excellent websites here or quickly come to a dark place. Modern users tend not to trust everything they see on the internet, especially on suspicious websites. And when it comes to E-commerce business, stakes are even higher. No one will give you their credit card information or address if you seem suspicious and untrustworthy. So pay attention to your website design, functionality, and security, or you’ll get a very high bounce rate. Try to connect your website to better known marketplaces. For example, you can perform Shopify Etsy integration, or connect your WooCommerce to Amazon, so that your users can trust you more.

4. Use Exit-Intent Popups

A well-timed popup can significantly lower your bounce rate and keep your users on your site. These popups appear when the user tries to leave your website. If done well, it can maximize engagement and increase revenue.

This is your last chance to keep the visitor, so you want to show your best proposal. Try to use a simple but good call-to-action and show how valuable your offer is.

Final Thoughts

Consumers will not buy from you if they do not trust you. Therefore, build a trusting relationship with your visitors to improve revenue and lower your bounce rate. If your bounce rate is higher than the industry average, you should consider adopting the four strategies discussed here to improve your customer experience.

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